Manila, Philippines — Dermorepubliq is proving that sustained success in social commerce takes more than viral products. By combining creator-led storytelling, live-commerce, and science-backed skincare, the Filipino beauty brand has maintained its position as the Top Beauty and Personal Care Brand on TikTok Shop Philippines while surpassing 4.5 million combined units sold across its two bestselling products.
The milestone comes as the company builds on a 310% year-on-year (YoY) revenue increase from 2024 to 2025, reflecting the effectiveness of a digital-first strategy that connects consumers with educational content, authentic product experiences, and accessible skincare solutions.
Driving much of this momentum are Dermorepubliq’s hero products. The 5% Niacinamide + Hyaluronic Acid Serum has now crossed 3 million units sold on TikTok Shop nationwide, while the viral 7% Glycolic Acid Toner has surpassed 1.5 million units sold on the platform.
Together, the products account for more than 4.5 million units sold, underscoring the growing preference among Filipino consumers for affordable skincare backed by dermatological science.
“The level of growth we’ve achieved reflects the fundamental shift in how Filipinos approach skincare,” said Keith Sta. Barbara, Founder and CEO of Dermorepubliq. “Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige.”
Rather than relying on one-off viral campaigns, Dermorepubliq has invested in building a scalable live-commerce ecosystem supported by a broad affiliate creator network. Through real-time product demonstrations, educational livestreams, and creator partnerships, the company has cultivated a community where transparency and authentic user experiences influence purchasing decisions.
This creator-first approach has also earned industry recognition. On July 13, Dermorepubliq received the Innovative Content Award during the TikTok Shop Summit 2026, adding to previous honors including the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and the Best Local Hero Campaign at the TikTok Ad Awards 2024.
The company further strengthened its educational mission during TikTok Beauty Fest 2026, where it returned to lead masterclasses on skin education while showcasing local cosmetic research, reinforcing its commitment to helping consumers make informed skincare decisions.
Building on its digital leadership, Dermorepubliq is extending its growth beyond social commerce. The company is entering the holistic health and wellness market with the launch of DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice, while simultaneously expanding its physical retail footprint through select Watsons stores nationwide and dedicated kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
Its ability to blend innovative marketing with measurable business performance has also been recognized beyond the digital commerce space. Dermorepubliq recently received a Gold Stevie Award at the 2026 Asia-Pacific Stevie Awards for its viral “breakup” billboard campaign, reinforcing its position as one of Southeast Asia’s fastest-growing local beauty enterprises.
Dermorepubliq products are available nationwide in select physical stores, as well as online via TikTok Shop, Shopee, Lazada, Watsons Online, and www.dermorepubliq.com.